Visual Identity for
MIT Professional Education
Inspiration:
Drawing inspiration from modular and contemporary design, my focus was on crafting a functional visual identity that reflects the prestigious brand of MIT Professional Education.
Role and Responsibilities:
Graphic designer.
My aim was to develop artworks that not only met brand objectives but also effectively conveyed information to end-users. I designed social media ads for campaigns on platforms like Meta and LinkedIn, along with banners for email marketing strategies. Additionally, I created various materials for the two-week in-person sessions at MIT's Boston campus, including flyers, signage, campus maps, and Instagram filters.
Technique and Tools:
I employed a methodical approach, starting with visual research and moodboard creation, followed by iterative sketching until arriving at final designs. I utilized tools such as Figjam, Figma, Illustrator, Photoshop, and Spark AR Studio to bring the vision to life.
Outcome:
The challenge of low campus recognition in MIT Professional Education's branding ads, particularly among the target audience outside the USA for specific online courses, prompted a strategic shift. Opting for an all-type version emphasizing the globally recognized acronym of the brand, "MIT" proved highly effective. This pivot led to a significant surge in leads for the online courses, overcoming the previous recognition hurdle. Furthermore, this successful approach was seamlessly integrated across the client's diverse online programs, consolidating brand identity and fostering continued growth and engagement.
